Restaurant, website and Google Ads

Değirmen Restoran

My role: Building the restaurant website, setting up the Google Ads account and managing it on an ongoing basis.
Address: Open site

Değirmen Restoran is a concrete example of my ad management service. The goal wasn't complicated: the phone needed to ring. Both the website and the ads were built around that single measure.

Screenshot of the Değirmen Restoran interface

Problem

The restaurant's goal was clear: get the phone ringing with reservations.

Solution

A restaurant website plus Google Ads management built around phone calls: precise location targeting, a negative keyword strategy and call conversion tracking.

One clear goal

For the restaurant, success wasn't clicks or likes; it was reservations that filled tables. So the whole setup was built around phone calls.

The right area, the right searches

The ads were focused on the areas the restaurant can realistically draw guests from. Search terms are reviewed regularly, and searches that were never about the restaurant go onto the negative keyword list, so the budget stays on searches with clear intent.

Measuring the calls

Call conversion tracking was set up. That made it visible which campaigns actually made the phone ring, so optimization is driven by data rather than guesswork.