Guide
A digital guide for business owners
Topics
- Tourism
- Ads
- Local SEO
- Software
- Mobile
- Web
- Automation
These articles don't come from theory; they come from work that is live right now: the waste patterns I see in ad accounts, the questions nobody asks before commissioning a website, the mistakes people make on their map listings. All from my own experience, with no made-up numbers. Read them and apply them yourself; if you get stuck, I'm here.
Tourism
September 2, 2026 · 8 min
Prices That Move with the Exchange Rate: Automatic Currency-Based Pricing
In a tourism business whose costs are tied to foreign currency, updating the price list by hand is unsustainable. I explain automatic pricing based on a base price and the current exchange rate, and how it works in my own tour businesses.
Ads
September 2, 2026 · 9 min
Google Ads for Restaurants: Measure Ringing Phones, Not Clicks
A restaurant ad has one job: make the phone ring. I explain call conversion tracking, mealtime scheduling and area targeting, drawing on my work with Değirmen Restaurant.
Local SEO
September 2, 2026 · 10 min
Google Business Profile Setup: A Step-by-Step Guide from Scratch
From checking for an existing listing to verification, from choosing categories to handling reviews: a complete Google Business Profile setup guide you can follow on your own.
Software
September 2, 2026 · 9 min
How to Choose Clinic Management Software
The real difference between an off-the-shelf package and custom clinic software, and what to check before you choose: workflow fit, joined-up scheduling, notes and billing, data ownership, export and who actually provides support.
Tourism
September 2, 2026 · 9 min
10 Questions to Ask Before Building a Tourism Website
What should a tour, boat or travel agency business ask before having a website built? Ten questions, from multiple languages to the booking flow, exchange rates to ownership — all from experience.
Mobile
September 2, 2026 · 8 min
Getting a Mobile App Built: When You Need One and How React Native Development Works
Not every business needs an app. When a website is enough, when an app is essential, and how shipping to iOS and Android from a single React Native codebase works, with examples from my own app.
Web
September 2, 2026 · 9 min
Getting a Website Built in Kuşadası: An Honest Guide from Start to Finish
Written for business owners thinking about a new website, so you can see the whole process: defining what you need, asking the right questions, knowing what you're paying for and what you should own once the site is handed over.
Automation
September 2, 2026 · 9 min
A WhatsApp Assistant for Your Business: Never Miss a Message Again
From the hidden cost of replying late to the balance of handing over to a human: where WhatsApp automation belongs in your business and where it doesn't, a guide drawn from experience.
Ads
September 2, 2026 · 9 min
Where Is Your Google Ads Budget Going? A Guide to Negative Keywords and Budget Optimization
What loses money in Google Ads is rarely a small budget; it is a budget flowing into the wrong searches. A step-by-step guide to reading the search terms report, using negative keywords and cutting waste with location targeting.
Web
September 2, 2026 · 9 min
Why Is My Website Slow? An Honest Guide from Diagnosis to Speed-Up
The five most common causes of a slow site, a guide to reading PageSpeed Insights without fixating on the score, and an honest framework for deciding between a repair and a rebuild.
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