Service
Brand Identity and Logo Design
Who it's for
- New businesses building an identity from scratch
- Brands whose logo was made years ago and no longer fits the business
- Businesses opening new branches or starting to work with corporate clients
- Anyone rebuilding their website who wants to rethink the look as well
A business without a settled brand looks like a different company in every place it shows up: one logo on the sign, other colors on the website, a completely different tone on social media. Customers can't put it into words, but they feel it — and trust is won or lost in exactly those impressions. With this service I build a visual identity that belongs to your business: a logo, colors, typefaces and a simple guide that shows where and how to use each of them. The goal isn't to win a style contest; it's a system that makes you look consistent and professional at every point of contact.
What's included
Logo and variations
I design a logo that works just as well on a shop sign, a phone screen and the corner of an invoice, and deliver it in horizontal, vertical and icon versions.
Color and type system
I choose a color palette that suits your business's character and a readable type family. Everything you produce later — website, menu, flyer — fits into this system.
Ready-to-use templates
I prepare business card, letterhead and social media post templates. When you need to post an announcement tomorrow, you won't be waiting on a designer.
A simple usage guide
Which logo goes where, which color to use when, how to set the type — on a single page, without the jargon. Your printer and whoever runs your social media work from the same source.
How we work
1. Listening to the business and the sector
We talk about who you serve, how you want to be seen and how your competitors present themselves. The identity grows out of those answers.
2. Design directions
I present a few clearly distinct design directions; we pick one together and discuss it.
3. Refining and completing
The chosen direction is refined with your feedback, and the logo variations, colors and templates are finished.
4. Handover
All files are delivered in print-ready and screen-ready formats, together with the guide.
What you get
- Logo and its variations (print and screen formats)
- Color palette and typeface selection
- Business card, letterhead and social media templates
- A one-page brand usage guide
- All source files — you own them
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Tell me what you have in mind in a few sentences. I'll get back to you within one business day.