Service
Email Marketing and Newsletters
Who it's for
- Businesses whose customers visit once and never hear from them again
- Businesses with no channel to announce the season opening or a campaign
- Anyone sending booking and appointment reminders by hand
- Businesses that want to depend less on their ad budget
Advertising is an audience you rent again every month; an email list is the one audience you actually own. A social account can be shut down and ad costs can rise — but an email address you've collected with permission stays with you, and reaching it costs next to nothing. With this service I set that list up properly, keep it fed with regular newsletters and connect automated sequences that remind customers to come back. One rule is clear from the start: not a single email goes to a list collected without consent — the law requires it, and so does your brand's reputation.
What's included
Setting the list up properly
I add opt-in sign-up points to your website and workflow, and organize your existing customer details within the legal framework. The list is built on a foundation where every email sent is legally and ethically clean.
Regular newsletters
Newsletters designed to match your brand and written in your voice are prepared on a regular schedule and sent with your approval. The aim isn't to fill inboxes; it's to be worth reading.
Automated sequences
Flows like a welcome message for new sign-ups, appointment and booking reminders, or a season-opening announcement are set up once and run on their own.
Measuring and trimming
I track which newsletters get opened and what gets clicked, and drop the content types that don't work. Reports come in plain language.
How we work
1. Infrastructure and list cleanup
The sending platform is set up, sign-up points are connected to your website and your existing list is organized around consent.
2. Setting up the first sequences
Welcome and reminder sequences are written, designed and switched on.
3. Regular sending
The newsletter calendar runs: content is prepared, approved by you and sent.
4. Periodic report
Open and click data is reviewed, and the calendar and content are adjusted accordingly.
What you get
- A working sending platform and a consent-based list
- Sign-up points connected to your website
- Automated sequences up and running
- Regular, on-brand newsletters
- A periodic report with open and click data
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