Service

SEO Content and Blog Management

Who it's for

Businesses whose website has shown the same three pages for years
Teams who keep saying "we should start a blog" but never do
Anyone who wants a lasting visibility channel alongside their ad budget
Businesses answering the same questions on the phone every day

The biggest source of visitors who don't come from ads is a page on your site that answers the question your customer is asking: "How often should an LPG system be tuned?", "What's included in the boat tour?", "What should I bring to my appointment?" Sites that answer these questions build up presence in search over time; sites that sit still stay where they are. With this service I take on the content work from start to finish: I plan what to write, prepare each piece with your business's knowledge and in your voice, run it past you for approval and publish it.

What's included

Content plan

I put together a topic calendar based on what your customers really search for. You don't have to worry every month about what to write; the plan is already set.

Writing with your expertise

The raw material is your knowledge: I hear the topic from you in a short conversation and write it in your voice. The result is specific to your business, not generic filler.

Search-friendly structure

Titles, subheadings, descriptions and internal links are set up the way search engines read them. Each article speaks to people and to search at the same time.

Publishing and upkeep

Once you approve an article, it goes on the site with its images. Your only job is to read it and say "looks good".

How we work

1. Topic map
I gather the questions customers in your sector ask, put them in order of priority and tie them to a calendar.
2. Production cycle
For each piece we have a short exchange of information; I write it and send it to you for approval.
3. Publishing
Approved content goes live in its edited form, with internal links in place.
4. Periodic review
I regularly review which pieces are being read and bringing in visitors from search, and update the plan accordingly.